"You are not what you buy"

The statement "You are not what you buy" proclaims freedom from the devious practice of selling a lifestyle or persona through branding in the retail world. Made with the same materials used to identify and price items from a specific high-end boutique, they comment on value, worth, and logo-statements themselves. They are easily destructible and ephemeral as the cycle of fashion trends. They are also reminiscent of other forms of identification such as military dog tags and Scapulars used in the Roman Catholic Church as to inform audiences and wearers that they are part of a greater consumer culture.